SaaS
B2B SaaS scaleup
Founder-led LinkedIn program plus a YouTube series built the category POV and lifted branded search 8× in six months.
8.2×
branded search growth
+167%
inbound demo requests
92K
LinkedIn followers gained
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Service
Social & Influencer
Show up where your buyers actually spend their time.
Social is no longer a place to repost blog links. It's where category opinion gets formed and where buyers research before they ever hit your site. We help brands build native presence on the platforms that matter, partner with the right creators, and measure all of it against pipeline.
8.2x
growth in branded search after 6 months
120
creator partnerships activated per year
22%
of pipeline influenced by social
Why it matters
Why social is now a primary acquisition channel
B2B and B2C buyers spend more time on LinkedIn, TikTok, YouTube, and Instagram than on your website — and they form opinions there long before they ever search. Brands without a native presence are invisible at the moment of consideration.
Talk to a strategistNative to the platform
We build content that fits each platform's native format, not repurposed banner ads or cross-posted blog links.
Creator-led distribution
The most efficient way to reach a niche audience is through a creator who already owns its attention.
Executive presence
Founder and executive accounts turned into category voices that compound trust and inbound demand.
Measured against pipeline
Branded search lift, attributed pipeline, and assisted conversions — not follower counts.
How we do it
What's included in a Social & Influencer engagement
Organic platform strategy
Per-platform strategy for LinkedIn, TikTok, Instagram, YouTube, Threads, and X — built around your audience, not industry defaults.
Executive & founder content
Ghostwriting, editorial calendars, and content sprints that turn execs into the most visible voice in your category.
Creator sourcing & management
Vetting, briefing, contracting, and end-to-end management of creator partnerships at any scale.
Always-on UGC pipeline
Continuous user-generated content production feeding both organic social and paid creative.
Community building
Discord, Slack, and Circle communities designed, launched, and run as a retention and advocacy engine.
Social listening & insights
Conversation monitoring, competitor benchmarking, and trend reports that feed back into strategy each week.
Industries
Social & Influencer expertise across industries
We tailor every engagement to the unique dynamics of your category — the playbook is the same, the execution never is.
B2B SaaS
LinkedIn-led executive programs, demand-gen creative, and category-defining thought leadership.
DTC ecommerce
TikTok, Instagram, and creator pipelines that build organic demand and feed paid scale.
Fintech & consumer finance
Trust-building content, compliant creator partnerships, and education-led acquisition.
Beauty & wellness
Creator-first programs with always-on UGC, founder content, and community-driven advocacy.
Food & beverage
Lifestyle content, creator activations, and retail-pull social campaigns.
Travel & hospitality
Destination storytelling, creator trips, and short-form video that drives booking intent.
Media & publishing
Newsletter and IP-driven social distribution that grows subscriber and audience LTV.
Tech-enabled services
Founder and operator content that builds inbound demand for high-consideration services.
Process
Our Social & Influencer process: what to expect
A clear roadmap from kickoff to compounding results.
- 1Weeks 1–2Positioning & audit
Audience research, platform audit, competitor teardown, and a defined editorial POV per platform.
- 2Weeks 3–4Studio setup
Shoot calendar, content templates, creator longlist, and a 90-day content roadmap ready to publish.
- 3Months 2+Production cadence
Weekly shoots, daily publishing, creator drops, and a consistent editorial rhythm across owned and creator channels.
- 4Months 2+Creator activation
Ongoing creator sourcing, briefing, contracting, and post-management with clear performance benchmarks.
- 5Months 3+Community programming
Community launches, programming calendars, and retention loops that turn audiences into advocates.
- 6QuarterlyMeasurement & expansion
Branded search lift, attributed pipeline, and creative analysis that decide where to double down next quarter.
The Mofami difference
What a winning Social & Influencer partner looks like
Platform-native, not cross-posted
Each platform gets its own creative and cadence — because audiences can smell a recycled post in two seconds.
Creators as a system, not one-offs
Always-on creator pipelines with briefs, templates, and performance loops — not sporadic 'influencer campaigns.'
Executive voice as a multiplier
Founder and exec content compounds brand trust and inbound demand faster than any logo account ever will.
Pipeline, not just impressions
Branded search lift, attribution modeling, and pipeline reporting — so social earns its budget in revenue, not vanity metrics.
Case studies
Real results from real brands
Ecommerce
DTC consumer brand
Always-on UGC pipeline with 120 creator partnerships fueled both organic reach and paid creative — blended CPA dropped 38%.
120
creator partnerships
+212%
organic social reach
-38%
blended CPA
Fintech
Fintech challenger
Education-led TikTok and Instagram presence plus a creator-driven referral program drove a 22% lift in app installs from social.
+22%
app installs from social
4.1M
monthly organic views
+58%
branded search
FAQ
Questions we hear most
Ready to make Social & Influencer your most reliable growth channel?
Tell us about your business. We'll come back with a focused diagnostic and a plan you can act on, fast.