Ecommerce
DTC apparel brand
Rebuilt Meta and TikTok accounts, added a weekly UGC pipeline, and shipped 40+ creative concepts a month. Scaled spend 3.4× while ROAS held.
+342%
monthly ad spend
2.9×
blended ROAS
-47%
creative production cost
← All services
Service
Paid Media & Performance
Spend that scales with the math, not the hype.
Performance marketing today is half media buying, half creative production. We run both under one roof: a media team obsessed with incremental ROAS and a creative team shipping new ad variants every week. The result is portfolios that keep scaling past the point where most teams hit a wall.
2.8x
average ROAS improvement in 90 days
47%
lower CAC after creative refresh
10×
creative volume vs. in-house teams
Why it matters
Why most paid programs plateau — and how we break through
Auctions get more expensive every quarter, signal loss has gutted attribution, and creative fatigue kills ROAS faster than ever. Winning today means treating paid as a system: tracking, creative, offer, and bidding moving together.
Talk to a strategistMulti-channel by default
Google, Meta, LinkedIn, TikTok, YouTube, Reddit, and programmatic managed as one portfolio with shared budgets.
Creative as the lever
New static, motion, and UGC concepts shipped every week — because creative is now the single biggest driver of CPA.
Signal that survives
Server-side tracking, conversion modeling, and enhanced conversions so iOS and cookie loss stop costing you efficiency.
Incrementality, not last-click
Geo holdouts and lift studies that tell you what's actually causing revenue — not just what platforms claim credit for.
How we do it
What's included in a Paid Media & Performance engagement
Full-funnel channel strategy
We architect awareness, consideration, and conversion plays across every relevant platform — then rebalance budget weekly based on incremental ROAS.
Server-side tracking & MMM
GA4, server-side events, conversion APIs, and lightweight media-mix modeling that hold up after cookies disappear.
Weekly creative production
An in-house studio shipping static, motion, and scripted UGC at 10× in-house volume — every concept tagged so you learn what actually works.
Landing pages & offer testing
Page-to-ad alignment, offer matrices, and rapid LP testing so the click-to-customer rate keeps climbing.
Incrementality & geo testing
Quarterly lift studies and matched-market geo holdouts give you defensible answers on what to scale and what to cut.
Account audits & rebuilds
Structural rebuilds of bloated accounts: campaign consolidation, smart bidding done right, and cleanup of conversion definitions.
Industries
Paid Media & Performance expertise across industries
We tailor every engagement to the unique dynamics of your category — the playbook is the same, the execution never is.
DTC ecommerce
Catalog ads, UGC pipelines, and creator partnerships scaled across Meta, TikTok, and Google Shopping.
SaaS & B2B
LinkedIn ABM, intent retargeting, and demo-funnel optimization that fills pipeline at predictable CAC.
Lead-gen & local services
Form-fill funnels, call tracking, and lead scoring integrated end-to-end with your CRM.
Marketplaces & apps
App install campaigns, two-sided creative, and LTV-aware bidding that scales without breaking unit economics.
Fintech & insurance
Compliance-aware creative, brand safety, and aggressive bottom-funnel capture in highly regulated auctions.
Education & enrollment
Long-cycle lead nurtures, enrollment-event campaigns, and program-level ROAS reporting.
Healthcare & wellness
HIPAA-aware tracking, geo-targeted patient acquisition, and creative built for review-heavy verticals.
Subscription & media
Trial-to-paid optimization, churn-aware bidding, and retention-driven creative refresh cycles.
Process
Our Paid Media & Performance process: what to expect
A clear roadmap from kickoff to compounding results.
- 1Week 1Audit & diagnostics
Account structure, tracking integrity, creative inventory, and offer review. You'll see what's leaking before we touch a dial.
- 2Weeks 2–3Tracking rebuild
Server-side events, conversion APIs, attribution windows, and clean conversion definitions across every platform.
- 3Weeks 3–4Restructure & relaunch
Campaigns rebuilt around buyer journey and smart bidding. Creative drops scheduled and offer tests queued.
- 4Months 2–4Scale phase
Daily optimization, weekly creative drops, expansion into new audiences, geos, and channels as efficiency holds.
- 5QuarterlyIncrementality testing
Geo holdouts and matched-market lift studies that prove real incremental revenue — not just last-click credit.
- 6QuarterlyStrategic review
Budget reallocation across the portfolio based on incremental ROAS, LTV, and channel saturation.
The Mofami difference
What a winning Paid Media & Performance partner looks like
Creative is in the room
Media buyers and creative strategists sit on the same Slack channel. New concepts ship in days, not weeks.
Signal-first architecture
Server-side tracking and modeled conversions are non-negotiable from week one — you can't optimize what you can't measure.
Honest about attribution
We report platform numbers and incrementality numbers side by side, so you always know which scale is real.
Built to scale past the plateau
Most accounts hit a ceiling at the budget level the team was hired for. We architect for the next 3–5× from day one.
Case studies
Real results from real brands
SaaS
B2B SaaS platform
LinkedIn ABM combined with intent retargeting and a rebuilt demo funnel cut CAC by 38% and doubled SQL volume in two quarters.
-38%
blended CAC
+112%
SQLs from paid
+24pp
MQL→SQL conversion
Subscription
Subscription consumer app
LTV-aware bidding, creative built around trial-to-paid moments, and a server-side measurement rebuild lifted ROAS while we tripled budget.
+212%
monthly installs
+58%
trial-to-paid rate
1.8×
day-30 ROAS
FAQ
Questions we hear most
Ready to make Paid Media & Performance your most reliable growth channel?
Tell us about your business. We'll come back with a focused diagnostic and a plan you can act on, fast.